The Riptide Music Festival is a weekend-long event in Fort Lauderdale, FL, celebrating the best alternative and classic rock music. The eclectic range of musical genres featured at Riptide includes rock, pop, hip-hop, R&B, electronic and punk. The featured musical artists span multiple generations, from the 60s until today.

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My Vision for The Rebrand

The motion of the Riptide is to go in two opposite directions; I took that vision and represented that as a type.

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Design Pillars

• Using an italic/reverse italic typeface to represent the "Riptide" motion.
• Fun and colourful.
• Typeface "Bowie" gives it edgy rock, electric punk music vibes.